Buyer’s Journey The buyer's journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase.
Demand Generation Marketing activities aimed at creating interest and engagement and driving demand for a product or service.
Account Resolution The process of identifying and unifying fragmented contact and engagement data into a single, actionable view of a target account.
Cost Per Acquisition (CPA) Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.
Gamification Gamification is the use of game design principles and mechanics in non-game contexts to increase the engagement, motivation, and participation of prospects or clients.
Content Marketing Funnel The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer's journey.
Client Centricity Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization's operations.
B2B Buyer Journey A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business.
High Intent High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form.
Consideration Phase The consideration phase refers to the second stage of the buyer's journey, where potential clients are actively evaluating different solutions to their problem or need.
